So, PPC or SEO? This has to be a loaded…
Google Discloses 10 Algorithm Changes:
Over the course of the past few weeks Google announced numerous changes that impact over 33 percent of the search results; more recently Google disclosed 10 algorithm changes out of 500 that took place in the past year. Below are the ten modifications, what you need to know, and how to either benefit from or improve search rankings by adapting to the new rules.
1.) Header tags and their content continue to play less of a role. Google is less likely to utilize the descriptions and title tags provided on a webpage and more likely to determine appropriate snippets. To benefit from this continually ensure that pages utilize consistent themes. Thus when Google selects the snippets it is more likely to help click through rates when listings do appear in the search results.
2.) Boilerplate links will play less of a factor on a pages title. Google understands that many companies are attempting to ‘game’ the algorithm by obtaining multiple links all with the same anchor text. Start to use increased variance in the anchor text of external references. Google specifically mentions this will assist in generating relevant page titles, but it will also improve search rankings.
3.) Refinement of techniques to determine official pages. The key takeaway here is to gather external references from authoritative websites to ensure that Google view’s your website as one with a higher trust ranking. This will result in better search results for end users by eliminating many of the smaller websites. Maintain or develop your website as a leader in the industry and see increased rankings as a result.
4 & 5.) Fresher information carries more weight. This further emphasizes a previous announcement from Google. Reap rewards from this change by offering time dated sales and posting unique relevant content on a more frequent basis. Along these lines Google made modifications to date restricted queries, thus it is always smart to place a date on any new content created.
6. Retiring a signal in Image Search. The key takeaway is that external references to images themselves will no longer play much of a factor. Focus efforts on linking to pages and not images, even if the goal is for an image to appear at the top of the image search results. Change links that point to images from external websites to ones that point to pages.
7.) Extension of application rich snippets. This applies primarily to companies in the software industry, where it is now imperative to make Google aware of prices and increase the focus on positive user reviews.
8.) Google will now provide automatically translated English results to Norwegian and other languages where content is limited. Proofreading pages to ensure proper use of the English language is crucial since less formal usage will likely result in improper automatic translations.
9 & 10.) Better predictive capabilities for auto complete in certain languages. There are no suggested changes; continue focusing on relevant keywords.
The post was guest written by Brent Yorzinski.